Alt Creator Interview #2: Angry Store

Brand & Beginnings
Q:

For people who are discovering Angry Store for the first time, how would you describe your brand in one sentence?

A:

"Like playing Condemned and listening to Mudvayne simultaneously."
For those who have never heard of either of those things,
"Spencers, in October, in the 2000s."

Q:

Where did the name Angry Store come from?

A:

My username, AngryNoob! ...I used to be a griefer. Naming things is my weak point.

Q:

Do you remember the moment Second Life stopped being just a place to explore and became a place where you wanted to create?

A:

When I found out you can build by just right-clicking and rezzing cubes. That's whats kept me here every time I've tried another platform and discovered I can't just will things into existence at any moment. That includes RL.

Q:

How did your creator journey begin, and what was the first thing you made that made you think, “Okay, I want to keep doing this”?

A:

No idea really, but I've always had the issue of: I can't just sit still, I have to be making something or I get restless. Then every time I had a huge breakthrough or new tool, it would feel fresh and fun all over again. The most recent example was Substance Painter. Complete game changer.

Horror & Inspiration
Q:

Was there a specific movie, game, nightmare, artist, or moment that first pulled you into horror as a creative style?

A:

That's too far back to remember, it couldn't be just one thing. But my parents introduced me to horror early by explaining how the special effects work, so my first proper movie was Nightmare On Elm Street because it had such wild effects in it; Particularly the bed spraying blood out (for which they famously filmed upside down). A game called Manhunt cemented my style after that.

Q:

What was the first horror idea you remember wanting to bring into Second Life?

A:

Also too far to remember but probably something about Manhunt. One of my first-ever items was a prim build smiley mask with no custom textures, so even the drawn parts were prims. Prior to that, my first avatar was an abandoned teddy bear.

Q:

What kind of horror do you love creating most: the bloody and obvious kind, the quiet unsettling kind, or the strange “why does this feel wrong?” kind?

A:

Whatever speaks to me in that moment, it varies a lot; Most of my stuff ironically is not meant to be horror, but rather an image of how the wearer feels inside - it just so happens though that souls, ghosts, people's insides, tend to be scary to us. I think my favorite is the latter though, that conflicting reaction; Something erotic or cute that splits your instincts in opposite directions. Ridley Scott put it well, he teamed with Giger because he wanted an alien that "looks as if it would be just as likely to fuck you as it would be to kill you," that line stuck with me.

Creations & Shop
Q:

What is your personal favorite item in your shop right now, and what makes it special to you?

A:

One you haven't seen yet. But a close second is the statue of Ed. That was my first time studying a human face. It's still not perfect and I plan to revisit later, but I like it well enough. For my shop, having a statue of him is like a music class having a statue of beethoven.

Q:

Is there an item in Angry Store that you feel deserves more attention than it gets?

A:

Not really. But I'm always surprised by what does or doesn't get attention. One of the most generic, people-pleasing items I've made, sold like ass. But a personal piece I reluctantly put up for sale (assuming it would never take off) ended up being one of my most popular items. That was a valuable lesson, and now I just build for me; If its taught me anything, it's that people recognize passion when they see it, even in a world where sometimes it feels like slop wins. And a handful of people loving an item will always be better than hundreds of people finding an item to be mid.

I have long since accepted that my work is very niche, so I don't expect any of it to be particularly popular, but I'm still caught off-guard when things like a vase full of dicks sells like hotcakes.

Q:

What is one item that looked simple at first, but turned into a nightmare to make?

A:

Officer hats. I put in so many customization buttons(75+) on the HUD that it broke the script and I had to scale it back or split it into multiple HUDs instead. Other than that, some of the simplest designs(like prims) yield the most errors, wherein extremely complex sculpts can just go without a hitch.

Q:

A lot of horror works because something feels familiar but wrong. What is your favorite “normal thing made creepy” concept?

A:

Not so much a "normal" thing but I love when something that isn't human tries to be human, and does it poorly. A non-human trying to imitate us goes straight to the uncanny valley portion of the brain(which some would say begs the question of why we have that instinct in the first place).
A modern example is Skarsgard's Pennywise. When he's talking to kids, he has to exert effort to keep up his act - when he gets distracted he drools, his eyes wander off, he's only a clown because he thinks it's what kids like. His human disguise is extremely thin, and the viewer can see through it, and seeing through that veil gets under your skin at a level we've forgotten how to handle.

Q:

If Angry Store had a warning label, what would it say?

A:

It wouldn't, you just get an unpleasant surprise. That said, my version of a warning label is placing a very ominous looking curtain in front of content that you're probably not going to like.

Q:

If one of your creations came alive at midnight, which one would cause the biggest problem?

A:

Probably Bad Bunny; he is not nice. That, or Gashadokuro - but that one speaks for itself.
The Mortician would be a problem because I couldn't face him, he scares me too much.

Q:

What is something shoppers do not see behind the scenes when they look at a finished item?

A:

My mistakes, hopefully.

Q:

Have you ever seen a customer use one of your items in a photo, scene, outfit, or roleplay and thought, “Okay, that is better than what I imagined”?

A:

All the time. I am so delighted every time someone uses my items and its even cooler when I see they've been modded. There are even a few people who have built their whole SL identity around one of my items and I can't begin to describe how happy that makes me. It started like that for me, too, so being able to inspire like that is peak.

Nightmares & Future
Q:

If Angry Store was a horror movie, what would the opening scene look like?

A:

I think it could only start with an aftermath and then reveal what lead to it. My store is so openly chaotic from the moment you walk in, I don't see how you could make it subtle.

Q:

When you feel stuck creatively, what usually brings the monster back to life?

A:

Pain. Memories that should have stayed dead and need to be put down a second time. That, or, you know, a good new song! That helps a lot.

Q:

What do you hope people feel when they wear, use, or see your creations?

A:

Wearing it, I hope they feel like themselves. Masks exist to bring out something you don't normally show. There are a lot of famous quotes about this: "Give a man a mask and he'll tell you the truth"; "No one cared who I was until I put on the mask"; etc.
Many indigenous tribes around the world believed masks were a conduit for spirits, that by wearing the mask you were accepting possession by the spirit the mask represents, whether that was a god, a person, or even an element. For most of us, that spirit is your own. Masks let us become who we are inside, like our avatars. With a mask on, people say and do things they never would otherwise. There is immense power in that.

I value being oneself over all else, so if I can help you do that, it's a success.

Just seeing it? No idea. I just hope it's pretty! But, what all artists want I guess, to evoke feelings. Whether those are positive or negative feelings varies greatly, but they are all valid. If you put it in your window to annoy the neighbor, that also pleases me greatly.

Q:

What kind of nightmare, creature, scene, or project would you love to create in the future if there were no limits?

A:

I can't really imagine "no limits", thats beyond my comprehension; but my current dreams are to make full-size prop corpses and to turn the Angry Mortuary into its own VR game.

Last Words

Thank you, Angry Store, for taking the time to answer my questions.

I’m really happy to have you as part of Alt. Even before Alt started, I already loved eyeing up your products, so it’s been really fun getting to ask you more about your shop and creative process. Your work has always stood out to me!

Make sure to check out Angry Store and keep an eye on what he brings to Alt next.